Amazon Effect
There is the obliteration of retail sector currently happening as a result of Amazon dominance. The proposed acquisition of Whole Foods by Amazon has taken the market totally by a surprise. It only reinforced the reach and dominance of Amazon in the retail landscape. I am a customer of Amazon Prime and like it's convenience very much. If I want to buy something, the first destination I go to is Amazon and not Google or any other search portal. Since I have taken Prime membership, my number of trips to the mall and other retail stores has considerably gone down. I am not only saving gas but also time and energy. There is no question beyond doubt that Amazon Prime value proposition is too good to ignore. All the major retailers and particularly mall based retailers have experienced this Amazon effect. They have been slowly but steadily losing market-share over the last couple of years. Amazon is now the number one apparel retailer as opposed to Macy's. A lot of mall base...